Section 116: Control of advertisement and promotions

116. Control of advertisement and promotions (1) No advertisement or promotion in respect of any tourist enterprise or the commercial use of any pleasure craft or exempt pleasure craft, shall be made which has the effect or is likely to have the effect of— (a) misleading consumers or withholding from them adequate information as to their rights and obligations under any consumer transaction; or (b) otherwise misleading or confusing consumers with respect to any matter related to any consumer transaction. (2) Where, in the opinion of the Authority, an advertisement or promotion is misleading, the Authority may direct any person responsible for the dissemination of such advertisement or promotion, as the case may be, to withdraw or modify it and, the person to whom the direction is given shall comply with it. (3) For the purpose of this section, “advertisement” means any material, written, published, broadcasted or otherwise, containing an invitation to enter into a consumer transaction. T11 – 59 [Issue 4] Tourism Authority Act (4) Any person who contravenes this section shall commit an offence and shall, on conviction, be liable to a fine of not less than 10,000 rupees and not exceeding 100,000 rupees and to imprisonment for a term not exceeding 2 years. [S. 116 amended by s. 33 of Act 3 of 2008 w.e.f. 1 June 2008; s. 29 (b) of Act 38 of 2011 w.e.f. 15 December 2011.]