Section 6: Damaging another’s goodwill or reputation

6. Damaging another’s goodwill or reputation (1) Any act or practice which, in the course of an industrial or commercial activity, damages or is likely to damage the goodwill or reputation of another’s enterprise shall constitute an unfair practice, regardless of whether such act or practice causes confusion. (2) Any damage to another’s goodwill or reputation as referred to in subsection (1) may, in particular, result from the dilution of the goodwill or reputation attached to any of the following— (a) a trademark, whether registered or not; (b) a trade name; (c) a business identifier other than a trademark or a trade name; (d) the appearance of a product; (e) the presentation of products or services; or (f) a celebrity or a well-known fictional character.